Speaking to Recode, Hastings said, “Apple’s a great company. We want to have people watch our shows on our services.”
We should say that is was expected as Netflix already dominates the video streaming space and it has been consistently been distancing itself from Apple if you trace back the last few years. Interestingly, this is exactly the period when Apple developed an interest in launching its own video service. And this is not the first time when Netflix has counted itself out of an Apple service. To recall, in 2016, the Cupertino-based technology giant launched a new TV app which was supposed to be a digital TV guide. No surprises here: Netflix did not sign up for it. When asked about this, the company’s content head Ted Sarandos said that Apple is not an important source of revenue for Netflix. However, now there are going to be a number of other companies that Netflix will have to deal with including Apple, Disney and WarnerMedia. Speaking on how Netflix plans to compete with them, Hastings was quick to say “with difficulty.” On a more optimistic note, he added, “These are amazing, large, well-funded companies … but you do your best job when you have great competitors.” But considering that the number of services is now going up, not all of them will succeed as video streaming space is getting increasingly competitive now.
