In March this year, the video streaming platform was seen testing its mobile-only subscription plan in India. The new plan will that costs half of its basic plan. At the moment, its monthly plan starts at Rs 500 and on the other hand, the mobile-only plan that it is set to launch will be priced at Rs 250 per month. Netflix, in a letter to its shareholders, said, “After several months of testing, we’ve decided to roll out a lower-priced mobile-screen plan in India to complement our existing plans. We believe this plan, which will launch in Q3, will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay-TV ARPU is low (below $5). We will continue to learn more after the launch of this plan.” We should add here that Netflix’s announcement was a part of its quarterly results and the company has reported lower-than-expected growth in the number of subscribers. India will be playing an important role in CEO Reed Hastings’ plans for global expansion. To woo the audience in India, Netflix is investing a fair share of money in creating blockbuster shows like Sacred Games with celebrities from Bollywood. The second season of the show is all set to release on August 15. Speaking on this, Netflix Chief Content Officer Ted Sarandos said, “We’ve been seeing nice steady increases in engagement with our Indian viewers that we think we can keep building on. Growth in that country is a marathon, so we’re in it for the long haul.” For the latest gadget and tech news, and gadget reviews, follow us on Twitter, Facebook and Instagram. For newest tech & gadget videos subscribe to our YouTube Channel. You can also stay up to date using the Gadget Bridge Android App.
