Available in three colours—pearl white, blush gold and graphite gray, the Fujifilm Instax Square SQ6 camera’s main USP is its design and the ability to print photos on the spot. The camera is priced at Rs 9,999 and has features like automatic exposure adjustment that gets activated as soon as the user presses the shutter release button. The camera comes with flash and detects ambient brightness and regulates it to provide optimum shutter speed. The company claims photos clicked in a dark room with this camera will also provide sharp subjects and vivid colours. The Fujifilm Instax Square SQ6 camera comes with a tripod hole at the bottom, so that users can place it on a tripod and use the timer function to be part of the snap. For selfie lovers, there is a special selfie mode added to the camera as well. Commenting on the occasion Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. Said, “Our Instax range is a unique product which has come a long way since its launch 10 years ago. The Sales Volume Trend for Instax has crossed 7.7 Million units globally in FY 2017 which clearly indicates its success worldwide. We are very excited to welcome the all new SQ6 with a host of versatile functions. The new product has been designed keeping in mind the ever changing preferences of the Indian youth, offering unique features to complement their needs. Our instax range has always found appreciation among the youth and we are sure that like its predecessors, SQ6 will also be applauded by these young customers.” Other features of the Fujifilm Instax Square SQ6 camera include a macro mode, to shoot subjects from a distance of a minimum of 30cm, and a landscape mode to capture long range shots. The package also includes three flash colours (orange, purple and green).