Expressing views on the launch, Kazutada Kobayashi, President and CEO of Canon India, said, “The unceasing presence of news channels and documentary filmmakers is also fuelling the demand for such products. Realizing the potential need of the market and with innovation deeply ingrained in our DNA, we are delighted to launch Cinema EOS C300 Mark III, the latest entrant to our Cinema EOS portfolio.” Canon claims that the EOS C300 Mark III, which is the successor to the EOS C300 Mark II (released in September 2015), features a 4K Super 35mm CMOS Dual Gain Output sensor (DGO sensor), courtesy of which it is able to shoot 4K/60p footage with extremely high dynamic range and low noise in DGO Mode. According to the company, Canon C300 Mark III primarily targets serious video production professionals across Mainstream Cinema, OTT Platforms, Broadcasting and TV Station Studios as well as Documentary Filmmakers. Moreover, the modular design of the Canon C300 Mark III enables users to customise the camera according to their shooting environment. By attaching various accessories and extension units (sold separately), the C300 Mark III can be adapted to fit into any production scenario. “Amongst these accessories are the mount kits (sold separately), which allow users to change the native EF Mount of the camera to PL or EF Cinema Lock mounts, enhancing the camera’s versatility by allowing the use of a large variety of lenses,” as revealed by Canon. Beside this, Canon has also launched the new EF cinema lenses CN10x25 IAS S/E1 (EF mount) and the CN10x25 IAS S/P1 (PL mount) in order to offer exemplary features and performance for high-end cinema and broadcast content creation. The lenses will go on sale in July 2020. Both the new EF cinema lenses CN10x25 IAS S/E1 (EF mount) and the CN10x25 IAS S/P1 (PL mount) come with high-magnification optical zoom with a 1.5x extender in-built, which features a 10x zoom that covers a focal length of 25-250mm. However, Canon India hasn’t yet revealed the prices of the newly-launched products. We will update you with the same once the products go on sale. Stay tuned! For the latest gadget and tech news, and gadget reviews, follow us on Twitter, Facebook and Instagram. For newest tech & gadget videos subscribe to our YouTube Channel. You can also stay up to date using the Gadget Bridge Android App.