Speaking about the new plan, Ajai Puri, Director – Market Operations, Bharti Airtel (India & South Asia) said, “Our customers are the reason for us to be in business, we therefore constantly introduce innovative initiatives with a commitment to deliver a world class experience to them. While we continue to invest aggressively in our network quality and deploy new sites to further enhance our robust & wide network presence, as yet another token measure of our commitment we are today taking the lead to move our customers to the affordable per second plans ensuring that they pay only for what they use.” This new plan will be rolled out from today and will come under the initiative of Pay For What You Use. With this initiative the company will ensure that all the prepaid base is moved to the per second plan. While customer’s standard base rate plans will be shifted to a pulse rate of per second, they will have the freedom to opt for additional tariff discount packs of their choice for discounted per sec or per minute benefits.